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ABOUT THE BRAND
Misdirection is an independent ethical sustainable streetwear luxury clothing brand that aims to provide inclusivity in the fashion industry. The brand offers size inclusive garments for women, men and gender neutral individuals. Our primary objective is to make a positive impact on both the society and the environment and we hope our customers will help us build a community around these values.
Misdirection differentiates itself by using a mix range of bright and vibrant colours in contrast with dark colours to create a unique aesthetic with a twist of a deconstructed design. The brand focuses on making high fashion accessible to people with all body types and push the limits of creativity to offer a range of unique statement pieces. The brand’s collections are also inspired by personal experiences and observations of societal norms. The vision behind this is to empower the new generation to express themselves freely and provide garments that help them achieve that. We hope the brand’s commitment to authenticity and ethical practices will resonate with you